In the Dark is about law, order, and criminal justice, but not in a sensational, CSI way.
#In the dark podcast driver
But by keeping it closed and vetting potential members through a donor registry cross-check, the members of this group contributed at least $12,000 (according to my basic math calculations, though I’m sure the existence of a Facebook group wasn’t the sole driver of that amount). The In the Dark Donors group is not a part of this test. This could help the money flow more directly to the content creators (though it’s safe to assume Facebook would eventually take a cut), but it is a strictly-a-test-and-don’t-get-your-hopes-up experiment, according to Facebook. On the heels of its subscription accelerator for select local news publishers, Facebook has introduced a subscription component for some groups (but none related to news - more about decluttering your house and meal-planning). Local news organizations often have groups just for subscribers, and topical publishers have created interest communities for their audiences or set up groups sponsored by advertisers, for example. January 11, 2018As Facebook’s algorithm pivots toward “meaningful interactions,” publishers are considering ways to monetize groups in ways that actually make them valuable, for both the organizations and for the paying members. She said more than 1,000 people have donated to In the Dark this season (a “big increase in donations” compared to the first), and the number of donors in the group is comparable to how many would actually accept a material incentive, like a mug or a tote bag. “I’m a millennial, so I’ve been focusing more on experiences for listeners and how they can dive deeper into the programs they love,” said Emily Kittleson, APM’s national fundraising manager. In its two months of existence, more than 250 people have joined the group, which is for donors only.
That’s one way that American Public Media is fundraising for In the Dark, the investigative/true crime podcast hosted by Madeleine Baran (and named as one of the best podcasts of 2018 by our podcasting expert Nicholas Quah of Hot Pod, with accolades from critics at Vox as well). Some listeners feel it’s even worth $50 to join a Facebook group for it.
There’s little argument over whether In the Dark is a quality podcast.
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